Buy Label Ritu Kumar Collection Online

WHO IS RITU KUMAR?

Designer Ritu Kumar has been a major brand in the Indian fashion industry for a number of decades now. Ritu Kumar is a renowned personality and designer known for the extensive use of rich Indian heritage craftsmanship in her collections. Ritu designer wear is beautifully hand crafted by the best skilled artisans of the country which gives the Ritu label  its unique touch. Being the epitome of grace herself, Ritu fashion designer started her career in fashion with merely a few hand block printers and two tables in a remote village near the city of Calcutta. Today, she has multiple outlets across the city and is credited with introducing ‘boutique’ culture in India. She also is credited as being one of the first Indian designers who was catalytic in bringing a contemporary idiom to several ancient skills and has been a strong force in marketing them to a dynamic modern India. Over the years, Ritu Kumar’s work as a fashion designer has shown a progression, which has matured beyond textile crafts. She has a unique ability to evolve with each collection into creative styling, translating textures and embellishments into refreshingly new and unexpectedly contemporary silhouettes, making her work particularly relevant from India’s fashion point of worldview.

Ritu has grown her eponymous brand every single year to become one of the most popular and respected fashion designers in the country and her western and Indian apparel is all about traditions and individual talent. Started in the year 1969, Label Ritu Kumar can be purchased from reputed multi designer stores like Nykaa Fashion to its large clientele, as well as its array of retail stores available in multiple cities all over the country. Ritu Kumar has been a brand full of ardour and passion for Indian styles, embroideries and fabrics with its creation of unique dresses, kurtis and stoles.

WHAT IS THE INSPIRATION BEHIND DESIGNER RITU KUMAR?

LABEL Ritu Kumar is proud to patron symbols of India's contemporary cultural energy. In our rapidly evolving culture, the current generation of young women experience increasing number of influences. They believe that in conjunction with and in-spite of the huge foreign aesthetic stimulus, India has and always will define an identity for itself. It is this phenomenon that has given rise to LABEL and it is their intention to be heralded as a symbol of this new energy.

LABEL Ritu Kumar is a designer brand for young urban India. While Ritu Kumar’s forte lies in traditional Indian clothes that draw heavily on the textile and embroidery heritage of India, she has also evolved another style for the young buyer, a collection that in her words has “redefined traditional handwriting to meet the changing needs of the new generation. The inspiration of these garments is basic Indian motifs, prints and embroideries but with the usage of a wide range of western silhouettes mingled with Indian styles. Whereas its influences are global, this brand’s identity originates from Indian design. The look is sophisticated and carefully crafted. Today they are part of India's re-awakening individuality and cultural impact around the world, and the team for LABEL are looking to add voices from the forefront of this phenomenon.

CELEBRITY CUSTOMERS

Over the years, Ritu designer wear has amassed a large celebrity clientele including Radhika Apte, Neha Dhupia, Disha Patani, Soha Ali Khan, Chitrangada Singh, Dia Mirza, Taapsee Pannu and many more. Within the Ritu Label collection the most favoured by celebrities are dresses  that can be worn both during the day and night and also work well as office wear. For Label dresses you can shop online on Nykaa Fashion.

LATEST COLLECTION

Label Ritu Kumar’s latest collection focuses on the designer’s deep understanding of ancient Indian costumes and their interpretation in the modern context. Her exuberant designs have long been loved by brides and celebrities alike. Label online shopping is available at Nykaa Fashion. You can shop Label Ritu Kumar on Nykaa Fashion. Our online website is also host to the latest collection of apparel including contemporary  tops and ethnic lehengas and salwar suits, as well as a large range of jewellery and bags, where you can shop for many more designers such as Anita Dongre, Masaba, Abraham & Thakore and Payal Singhal.