Buy The Summer House Products Online

WHAT IS THE DESIGNER LABEL SUMMER HOUSE?

The Summer House  is a modern lifestyle brand that emphasizes responsible technique and handicraft. All their fabrics come from an environment that does not harm the earth, and all the clothes are made within their studio. The brand uses organic cotton for most of their clothes that comes from a co-operative in Gujrat that hand-weaves it into soft khadi as well as sturdy denim. They also try to use undyed fabric as much as possible, as even the most eco-friendly dying process leave some carbon footprint.

Founders Shivangini and Rekha make use of India’s rich heritage of hand weaving and printing techniques by applying these crafts to create original, unexpected and timeless prints. Apart from their line of homeware that are made by traditional craftsmen across the country, the clothing line includes dresses, tops, skirts, pants, nightwear and even swimwear. The Summer House is known for their easy, flowy designs that are uncomplicated and sustainable. According to the founders, the brand is both as memory of how things were and a plan for how they want life to be in the future. Now you can shop The Summer House clothing online on Nykaa Fashion without the hassle of getting out of your house. You can browse through The Summer House dresses, tops, pants and more all in the convenience of your own home.

WHAT IS THE INSPIRATION BEHIND THE BRAND THE SUMMER HOUSE?

Founded by Shivangini Parihar and Rekha Datlav, the brand The Summer House was born out of the duo’s shared sense of nostalgia for the simplicity and celebration of everyday life that they found to be lacking in big-city living. They missed the purity and comfort of the clothes, and so wanted to start a brand that made beautiful, functional and sustainable clothes. Shivangini was selling designs to brand like Fabindia and Toast, whereas Rekha had set up her own boutique store. When the duo met by chance in 2014 they decided to become partners in business and set up The Summer House. Both partners grew up surrounded by nature, which became a central part of their aesthetic. Their studio is in Jayanagar, an old residential area of Bangalore surrounded by old houses and lush tree-lined streets. The studio itself is filled with new plants every month, making sure there is plenty of greenery all year round. This is where they store their fabric and paper rolls and also create Summer House clothing. Although this means an increase in production cost, it also ensures sustainability and quality. The space is well lit with a lot of natural sunshine, so much so that they had to screen the windows on one side as the tailors require a gentler light. The team consists of a mere three tailors and one pattern master. Although the studio was originally making patterns manually, which meant it took a long time for them to get each detail right, they have now adopted a digital software that will let the brand test patterns quicker without the added fabric and paper waste.

LATEST COLLECTION

The Summer House clothing’s latest collection is functional, minimal and sustainable. As always it is built on fair and ethical morals as the brand believes in easy luxury and responsible fashion. Here you can find easy and breezy dresses, tops and pants in light colours that are perfect for a hot summer day or a long vacation. Shop the collection online on Nykaa Fashion.

SHOP THE SUMMER HOUSE ONLINE

Summer House designs are popular among many, but apart from them our online website is also host to the latest collection of gowns and other pieces of clothing including contemporary  jumpsuit and ethnic lehengas and salwar suits. Shop for latest designer wear from top contemporary, ethnic and fusion designers like The Burnt Soul, Khara Kapas, The Jodi Life and more. You can also shop for exquisite jewellery and handbags online at Nykaa Fashion.