If you’ve known Nykaa, you’ll know that the colour pink has been synonymous with the brand since its inception. So much so that, our biggest event of the year, ‘The Pink Friday Sale’ also finds its name after the hue. And while this colour has always been at the core of what we do, it gets an all new meaning this year. As we turn eight in these uncertain times, we’re aware that it’s important to be kind and compassionate now more than ever before. The COVID-19 crises continue to create chaos globally with each passing day and the need to spread joy in our full capacity becomes that much more detrimental to our brand. Coincidentally, the colour pink commonly finds its associations with the sentiments of love, compassion and kindness – the three things that are need of the hour. And as if that was not reason enough, the colour is also considered to have an instant mood-boosting effect on its wearer. With so many reasons in tow, we thought, on account of this milestone occasion, we’d point out to the power of pink and pull out some of our favourite pink pieces from the website, just in case you would like to give this uplifting colour a special spot in your wardrobe. There are some styles that you’d want to wear now and some others that you’d want to sport when you’re finally on the other side of this crisis. Because after all, we’re #in8together. Scroll down to discover our pink picks…
If Nykaa could wear a birthday dress, it would be this one. Show some love to us and yourself in this pretty pink number.
Turn to this tent dress to stay in tune with the hottest summer trend. Bonus points for investing in a sustainable style like this!
Speaking of sustainability, this is another pink piece we’re placing our bets on for the season – best for you and better for the earth!
When the lockdown is lifted, we’ll RSVP to every party plan and this is what we’ll wear!
We’re bringing this blush crop top to go with our breezy bottoms for our at-home attire.
Blouse – Twenty dresses, 1,356
This chic pink blouse will have you covered from conference calls to virtual cocktail hour.
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