Strap: Sartorial secrets straight off these homegrown labels
When it comes to fashion, especially the fast kind, there are brands we reckon with and then there are brands that dominate the industry. Take one look at your wardrobe and you’ll know what we mean. But ever so often, we also happen to stumble upon smaller, homegrown labels that pique our interest. Be it on our umpteen sojourns or while browsing Instagram.
These labels are silently but surely making a noise. They’ve introduced slow fashion to us at a time we needed it the most. Sustainability is now a larger conversation, thanks to their pure organic, forest-friendly textiles, ethical craftsmanship approach. At Nykaa Fashion, we call them our #HiddenGems. And you shouldn’t underestimate their worth. Because there’s a lot more to them than meets the eye. They’re idiosyncratic, quirky and equally powerful.
Listed below are a few ready-to-wear Indian labels to get acquainted with. By that we mean not just their name, but what they take a shine towards as well. It’s time to acquaint yourself with (perhaps even acquire?) these lesser-known brands.
Deconstructed silhouettes that’re dramatic and avant-garde in equal measure. Their jackets and tops changes the way you dress for the boardroom or lazy sundowners.
Mishe Tanoshi Grey Top With Bustier
Mishe Koshi Strap Blue Top With Bustier
Its traditional bohemian aesthetic. It blends ethnic, vibrant prints with contemporary, well-tailored fits can be worn together or as separates. It’s ideal for fusionists.
White Frill Crop Top And Mermaid Skirt (Set of 2)
Can’t get enough of the watercolor effect? Then this label is just for you. It beautifully works the multi-colored aesthetic to daily Indian wear. Genius!
Multi-Colored Printed Kurta With Pant & Dupatta (Set of 3)
Rani Pink Printed Plunging Neck Tunic
Pink Printed Sleeveless Maxi Dress
Turn to this label for fusion wear that’re asymmetrical, fun and easy breezy. That their garments are all about sustainable linens makes it that much more tantalizing.
Beige Hazel Jumpsuit
Coral Oceans Of Love Halter Neck Dress
Off White Lots Of Leaves Twirl Dress
Look no further for everyday luxurious wear. From elevated essentials, slip dresses to summer shorts and more, it’s all about topnotch fabrics, sharp lines and classy minimalism.
Narendra Kumar shows you to how to up your street cred with this cool label. He lives up to its ‘Not just a label’ tagline by introducing this trend to India. In his words, ‘athleisure is defining the fashion of the future,’ and we couldn’t agree any more.
Yellow Mesh Jogger pants with Paper bag waist
Blue Crop Hoodie
Yellow Shift Dress with Blue Detail
When Pernia Qureshi comes out with a label to us, you sit up and take notice. Her slow-fashion line of effortless organics features high-grade garments using forest-friendly fabrics, hand embroidery and ethical craftsmanship.
White Floral Embroidered Wrap Dress
A brand that means, resonates and reflects the concept of ‘power dressing’. The first of its kind prêt-à-couture label fuses couture with everyday ensembles that’re far from boring or mundane.
Torqadorn Rust Drawstring Skirt
Torqadorn Black Embroidered Blazer
Torqadorn Brown Block Midi Shirt Dress
Follow @NykaaFashion on Instagram for more!