As we become more aware of the impact the fashion industry has on our environment, sustainability, a term that has been talked about for quite some time now, ceases to be just that—another term—that we mostly read about, but rarely adapt. Sustainable fashion is an all-encompassing term that refers to ethical ecological and social practices in the fashion ecosystem. A staggering 10 percent of global carbon emissions find a source in the fashion industry, with a glaring 20 percent of the wastewater contribution under its name, too; these alarming statistics have led to a global outcry, placing sustainability as the grave agenda-in-focus. The conscious consumerism conversation has thankfully, and rightly so, trickled down into the Indian fashion ecosystem, too, followed by premium homegrown designer labels turning to eco-friendly conventions. Below, we’ve rounded up sustainable labels a conscious consumer like you must check out. Scroll down for more.
Mati
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- Supports the cause of ethical and meaningful clothing
- The brand uses vegan textiles in all its products
- These hand-spun fabrics are 100% biodegradable
Khara Khapas
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- The brand name translates to pure cotton; the core fabric used in all the products
- Focuses on minimalistic designs in cool cuts and earthy tones
- The clothes are made from fine homegrown fabrics that last decades
Peeli Dori
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- Currently has 200 artisans, making them a part of the sustainable fashion ecosystem
- Every product comes with a tag that shares the story of the artisan behind it
- The brand focuses on blending ancient artisanal techniques with contemporary designs
Kanelle
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- For women who like easy-to-wear fashion
- Transitional silhouettes that can be dressed up or down
- Feminie and unique pieces that cater to everyone’s needs
Urvashi Kaur
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- The brand embodies glocal fashion—global thinking and local approach
- Uses organic textiles and natural dyes
- Promotes revival of Indian weaves and age-old techniques
