As we observe a steady rise in sustainable purchase this year, it’s rather comforting to witness brands continue to work ardently to build this zero-waste design process in the fashion market. To state the obvious, these labels involve a method that’s a bit more layered than the fast fashion prototype. Now, while this may cause most to believe that conscious brands are priced higher than its contemporaries, it’s not necessarily the case. To convince you just a little, we did a little R&D to give you Nykaa Fashion’s edit of the best sustainable or conscious brands and our favorite pieces from each. From SATAT and The Slow Studio to Moon Rabbit and PAIO, join us as we take you through the lesser-known fashion blessings that are responsible and very affordable.
Born in London, every single piece created by this homegrown brand is handcrafted and designed in India. This holborn necklace in particular stood out to us. What we love most is the fine wire used to create that delicate motifi, making it easy to add just the right amount of drama to anything you wear without overshadowing it.
The Slow Studio, Rs.3,800
Moon Rabbit is a vegan faux leather brand that strives to create products strictly through sustainable practices. Known for their bags, this cruelty- free basic brown tote can comfortably fit your daily essentials without having to overstretch the bag. You could wear this to work when your office reopens or even throw it on for a quick grocery run.
Moon Rabbit, Rs.1,800
Crafted with hand carved teakwood, this pair of matriarch earrings designed by jewellery designer Radhika Malhotra is fierce, feminist and is honestly our favorites from her label. They instantly add energy to a dull T-shirt or elevate the simplest dress.
SATAT, Rs.2,699
Dhaaga Handcrafts is a brand with a vision. A vision to empower rural and semi-urban women while recognising and crafting exquisite designs that are unique to their culture and heritage. Stitched with cotton threads, this beautiful round sling bag is a blend of suede and denim embroidered with elegant floral work. To be honest, you could wear this versatile piece with literally anything from your closet.
Dhaaga Handcrafts, Rs.2,700
Each product at PAIO is handcrafted by traditional karigars who have inherited and perfected their craft for generations. This vegan label partnered with Payal Singhal to create this ridiculously pretty pair of embroidered slip on mules. You could club this with a traditional saree or even switch things up by slipping it on with an ethinic jacket, a basic white t-shirt and a pair of high-rise distressed jeans.
PAIO, Rs.2,800