What really makes this Summer a literal refresh are the trends and styles lined up this season. And at the crux of it all, is the talk of all things EUPHORIA.
Dig deeper, and the term is more on the lines of oozing joy and confidence than anything. Yes, not just the show, but precisely the feeling of it all. A heady mix of style and statement, Euphoria explores the power of design that incites positivity.
Spring-Summer is all about expressing yourself and wearing what you feel inside, honing your personal style. So here is our roundup of the season’s hottest trends that you can find first, only on Nykaa Fashion.
DOPAMINE BRIGHTS
The association between bright colors and happiness is not really a new discovery, in fact, what we wear makes the mood. That is exactly what dopamine brights are all about. The good days are here and so is the dopamine color palette. Bright upbeat shades and striking colors are the mood, especially because of its association with euphoria and hope.
Y2K
Throwback was never out. The early 2000s inspired clothing is all the rage this Summer. What really makes it such is the comfort factor but quite honestly, nostalgia makes it a win-win. The pandemic has fueled this digital-savvy generation to turn to Y2K, and clearly, the season’s trends such as your crop tops, cut-outs, and colored trousers deliver.
NEW BOHEME
Unlike many trends that come and go, few remain a classic with little tweaks along the way. This time around, it’s called ‘New Bohem’. Categorized by loose, patterned, and flowy maxi dresses, headscarves, and midis, the 1970s style is revamped and ready for a new spin this Spring Summer.
VERY PERI
Pantone’s color of the year is a mix of violet and blue. Known officially as ‘Pantone 17-3938’, Pantone calls it the color that encourages ‘personal inventiveness’ and ‘creativity’. Today where the digital world is evolving into the metaverse, this color also represents the digital and physical blend and that is what is the official color this season.
RUFFLES & RUCHES
What are summers if not but a bit of drama and some ruffles and ruche action? The world of fashion can never have enough of them and in Spring Summer ’22 #FirstOnNykaa releases, it shows. Easy, breezy, and chic but bold dresses, continue to lead the runway!
CUTOUTS
It’s official, SKIN IS IN. Honestly, it was always a summer thing, but this time around, daring oblique cutouts are how you do it. Cutouts have been around, but this Summer, they’re back even bolder. It’s about embracing the negative space!
PRINTS & PASTELS
One of the biggest trends to soar this Summer is your prints and pastels. Both stand on the opposite ends of a string, but they also stand together in a way that they have always been a Spring Summer classic. However, what’s in this season are new varieties, psychedelic prints, mint greens, all whites and Moroccan prints.
