Sustainability Is The New Cool: 8 Brands That Took The Sustainable Route To Fashion

When we think of sustainability, the words that come to mind are organic, vegan, cruelty-free, conscious, recycled, and the like. While we have heard these terms being used liberally in the fashion industry. Everybody has their own interpretation of sustainable fashion; for some it means using upcycled materials, and for some it just means passing the ‘cruelty-free’ test. But the question is, what exactly is sustainable fashion? What are the markers of sustainability? At Nykaa Fashion, we believe sustainability lies in giving back to local communities, creating something new out of upcycled goods, and opting for more eco-friendly fabrics. As we become increasingly conscious of our shopping choices, we have all looked for the ‘sustainable’ tag on anything we buy these days. Our ‘Responsible’ collection helps simplify your search for eco-friendly, sustainable fashion. From homegrown labels to all things trendy, there’s a sustainable option for every one out there at Nykaa Fashion’s Responsible Collection. To simplify your search, we’ve curated a list of our 8 favorite brands that took the sustainability route.

JW PEI

Designer bags but make it vegan — JW PEI is known to create environment-friendly bags for the modern woman using sustainable materials like vegan leather and recycled plastic. Not only are they good for the planet, but also super edgy and stylish; thanks to their trendy designs. Who said everything vegan is boring?

Here’s what JW PEI has in store for you

NA-KD

Made in Sweden, NA-KD does sustainable fashion right and how! They tick off all the boxes on the latest trends while directing their efforts towards lowering carbon footprints by using recyclable materials. From jeans to dresses, you’ll find every trend done right by NA-KD in a sustainable way.

Here’s what NA-KD has in store for you

Monk & Mei

The next sustainable brand on our list is Monk and Mei that not only creates outfits to elevate your personal collection with fashionable pieces, but knows how to do it in an earth-friendly manner. From jackets to lehengas, dupattas to tunics, Monk and Mei offers a range of handcrafted ethnic wear options for every occasion.

Here’s what Monk & Mei has in store for you

Khara Kapas

This homegrown label made of pure cotton is handcrafted to last; each of their garments are crafted to make a minimal statement with its flowy silhouettes and earthy hues. Made with pure fabrics, Khara Kapas shows embraces timeless designs that have a longer lifespan in your wardrobe.

Here’s what Khara Kapas has in store for you

Ecoright

As the name of the brand suggests, Ecoright is known for its environment-friendly efforts of making products that make the planet happy. With zero compromise on style, Ecoright does sustainability right by using conscious materials like organic cotton and jute. Apart from the make of their products, the brand believes in giving back to the environment with its recycled plastic and paper packaging.

Here’s what Ecoright has in store for you

Marc Loire

On trend and good for the planet, Marc Loire is committed to offer contemporary designs to match the taste of the modern women, but with a sustainable touch. Produced responsibly, with sustainable materials, and handmade to precision by skilled artisans, Marc Loire offers a range of footwear that is fit for special occasions to everyday wear.

Here’s what Marc Loire has in store for you

Dressfolk

This brand is sure to take you back to your roots with its indigenous approach toward fashion. Between making the best out of traditional craftsmanship and ethically sourced materials, Dressfolk takes a step toward creating modern designs in a responsible way. So if you’re looking for sarees that are handwoven to perfection, minus all the extra wastage, Dressfolk is the brand for you.

Here’s what Dressfolk has in store for you

Reistor

A brand that’s redefining everyday fashion with the idea to inspire change. Resistor brings to you a collection that is ethically sourced and is created to make minimalistic fashion your new go-to. Made using sustainable fabrics like hemp and delivered in compostable packaging, take a step toward sustainability with Reistor.

Here’s what Reistor has in store for you