While’s it’s the month to celebrate women all over the globe, we believe every day is a good day to support women entrepreneurs. Even in such a female-centric industry as fashion, men have somehow made the dominant mark for generations. Which is why, when a woman starts a brand, it usually involves a journey of struggles, milestones, and a lot of broken barriers.
Let’s face it though, women make it very easy for us to fall in love with their creations. They know what we truly want, they believe in empowering more women, handcrafts and genuinely help in strengthening our stance in this still so patriarchal world.
Here is a list of fabulous women-led labels that have our hearts and will transform you inside and out!
Aapro Label
Led by a trio of a mother and her two daughters, Aapro is synonymous with Rajasthani culture and artistic expressions. Dive into comfort, dressed in prints and fabrics derived out of Rajasthani nurture.
The Label Life
With fashion icons Sussane Khan, Malaika Arora and Bipasha Basu styling your wardrobe, when you buy something from The Label Life – a box of success and pride is delivered to your home. The brand is a 71% women-led team that brings you to an elevated lifestyle at smart prices!
LELA by Varija Bajaj
For the spree-spirited global woman of today, LELA is a bohemian haven. Mastered by Varija Bajaj, this brand is a beautiful blend of Indian ethnic-wear fused with modern bohemian styles. If comfortable elite is your style, this is your one-stop destination.
A Humming Way
The woman behind this label, Sweta Agrawal, spent her childhood hopping between Rajasthan and Nepal, her ancestral homes. She united the two cultures in her collections, empowering Indian fabrics and advocating for her team of highly skilled workers from the villages of Rajasthan.
Tjori
‘Tjori is a hunt for treasure’, says Mansi Gupta, founder of the brand. She fell in love with Indian handcrafts as a child and decided to take the crafts further – all the way to North America, launching Tjori in the process. You will fall in love all over again with these prints and fabrics, just as we did.
Mati
Inspired by the strength Indian roots and heritage, Fatima K Punjaabi founded ‘Mati’ – a sustainable line made with handwoven fabrics. Her designs are a reflection of her personal style, free, comfortable and connected to her soil!
