Doodlage makes a comfort-lover’s dreams come true at Lakme Fashion Week SR’19

by Drishti Mistry

Kriti Tula of Doodlage has always been the flagbearer of sustainability when it comes to contemporary fashion. Her pieces are never short of style even though they are crafted sustainably – always unique and comfortable. While Kriti has a knack for upcycling rejected fabrics, for upcoming Spring, she chose to work with the TENCEL™ fibre – one of the most sustainable materials there are – in subtle combinations of beige and ivory. Inspired by the evolution of the flower-girl, the silhouettes were adorably feminine, fresh, relaxed and some even gossamer finished with delicate floral embroideries.

Doodlage’s commitment to upcycling doesn’t just end at clothing – they showcased a range of hip backpacks and totes, all crafted out of rejected fabrics. The hair and makeup for the show just brought the vision together – bare dewy faces with dainty floral bunches tucked over neatly parted hair that was left loose. A radiant Evelyn Sharma closed the show in a beige and white flower-girl inspired pinafore dress complete with lacy socks and dainty danglers. To suffice, Doodlage made a comfort-lover’s dreams come true at Lakme Fashion Week’s Summer-Resort’ 19 edition.

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