A celebrated name in Bangalore, Latha Puttanna is renowned for her expertise in the handwoven and the handcrafted. This year, this creative powerhouse completes 26 years of preserving tradition, advocating weavers and celebrating the Deccan heritage through impeccably tailored and tastefully designed ethnic silhouettes. Congratulations in order, we cherish this incredible milestone by probing Latha Puttanna on her incredible journey from being a housewife to a hands-on business woman and a brilliant one at that! Read on to know what soars her spirits..
1. Tell us about the conception of your label and the first time the idea germinated in your mind.
I started in my garage in 1992 with two craftsmen. That was 26 years ago, today I have over 50 craftsmen and have adopted multiple handlooms across many states.
2. When you look back at your 26 years, what are some of the memories you cherish the most about this journey?
My joy lies in taking our most traditional fabrics and weaves and turning them into my signature Deccan heritage style. I can lose sleep after I meet a new weaver and he shows me his family heirloom of weaves. Most of the time they are so strict in their ways that they need bountiful encouragement to change even the smallest of patterns. This is when I don’t give up and keep
pushing them to make one small change which once completed, makes a whole world of difference to the fabric. My work has, I can say, stayed the same and changed my focus has always been to use our Indian textiles but to change them ever so slightly to make them my signature pieces. I feel a fashion designer is one who make his or her own fabrics and this is my forte. Quality and fabric are my most important strong points. It’s been a long and wonderful journey and I look forward to adopting many more looms across the country.

3. Enlighten us on the reigning silhouettes of your celebratory launch- the idea, the inspiration and the making of it.
Our new collection Yashoda explodes with six vivid hues that perfectly reflect the season. The ensembles are made with pure silk and zari woven georgette and Kanjeevaram silk accents. There are sarees, salwars and ghagras brought together in a truly Deccan aesthetic. The highlight is the sleek repetitive lines of Kanjeevaram accents that make this collection truly regal.
4. The strength of your label lies in embracing tradition, tell us about the key elements of your design aesthetic.
Colours, fabrics and crafts have always been the key elements.

5. With the advent of technology and introduction to fast fashion, the touch of a human hand is fast losing its allure, how do you intend to keep the Indian crafts alive?
I have always believed in our rich Indian heritage and reviving old crafts.  I have spent a lifetime reviving Mysore silk weaves and Karnataka silk weaves.
6. Tell us about your collection on Nykaa Fashion.
Our collection on Nykaa Fashion is our festive wear which is perfect for occasions, festivals and weddings.
7. What would be your advice to women who wish to follow in your footsteps today?
Follow your dreams and think big.

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