Sougat Paul, the creative force behind the fashion line Soup, began his career in the industry by studying at the prestigious NIFT (National Institute of Fashion Technology). In 2010, he started his own fashion label, SOUP, which he debuted at the Lakme Fashion Week’s Gen Next designer event.
With his gorgeous silhouettes, adaptable designs, and intricate craftsmanship, the designer has made a name for himself in a short amount of time. The label’s pieces are all of the highest quality and finish, known for fusing current designs with classic forms.
Soup by Sougat Paul has always been about being sophisticated while also adding a dreamy element to the ensembles. Sougat Paul’s collections are known for their attention to detail. The clothes are vibrant and cheerful, with prints and patterns that appeal to an urban audience.
The ‘Afreen’ collection uses dark colours such as black, maroon, and indigo while the ‘Mirror’ collection uses eye-soothing colours such as powder blue or beige. The Madhubani collection showcases Bihar’s rich Madhubani art tradition and includes products that integrate Madhubani print in some way.
Celebrities like Kareena Kapoor, Pooja Chopra, Juhi Chawla, Sonali Bendre, Rakul Preet and many other A-listers are often spotted wearing Soup by Sougat Paul.