14 Lingerie Brands Under The Radar That Speak Comfort And Style

If there is one garment that is constant while going to and getting out of bed, it’s lingerie. It is an inseparable part of you – like second skin. When you think about lingerie, you think sexy and lace, but it is beyond that. Good lingerie must offer comfort, versatility, and functionality, and that is what brands today are trying to achieve. There is a style and type for every body type and every outfit in your closet. You no longer need to worry about your lingerie showing, you can embrace those sweet and sultry tops and dresses with the diverse options available in this category today. Lingerie also has the power to set the mood of how your outfit is going to look and feel, making it an important purchase. That said, it can get tricky to pick the right lingerie from a sea of options. So here is a list of trusted brands perfecting the art of lingerie to help you pick the right one.

1. Jockey

Jockey is a renowned name in the lingerie industry, known for its comfortable and durable underwear. Think rough and tough, they offer a diverse range of bras, panties, and loungewear, making it a go-to choice for everyday wear.

2. Lyra

Lyra specializes in hosiery products, including lingerie, leggings, stockings, and socks. Their products are mainly known for their affordability, making them a popular choice among women who do not want to spend a bomb on innerwear.

3. Nykd

Nykd offers a collection of intimate wear that combines comfort with style. From everyday essentials to elegant lingerie sets, Nykd has something for every occasion and preference. Being size-inclusive, the selection has tons of options for all body types, keeping in mind all aspects of sizing as well as problem areas such as loose straps, side bulges, and gaping. You can simply take the Nykd quiz and find out the best fit for yourself. Bhumi Pednekar, the face of Nykd, inspires women to get the fit they deserve.

4. Marks and Spencer

Marks and Spencer, a British brand with a global presence, offers a wide range of lingerie. Their collection of underwear and intimate wear is known for its elegant designs, high quality, and inclusive size options. Post-surgery and first bras are their two popular categories, giving careful thought to problems arising when picking the right products during crucial stages of life.

5. Zivame

Zivame is a pioneer in the online lingerie market in India, and for good reason. They provide a vast selection of bras, panties, shapewear, and nightwear. Zivame’s focus on fit, extreme comfort, and style makes it a favourite among women of all ages.

6. Wacoal

Wacoal is a premium lingerie brand from Japan that focuses on exquisite designs and superior quality. Their lingerie pieces are crafted with precision to provide the perfect fit and comfort. They also have a lot of laced lingerie sets with garter belts. These sets can be worn under short dresses to add a sense of allure. Rihanna has sported one such piece – a purple lace bra panty and coverup set.

7. La Vie en Rose

La Vie en Rose, since 1985, has been adding a touch of romance to lingerie with its delicate lace and intricate designs. This brand offers a range of lingerie that makes women feel elegant and confident. From comfort-giving satin pieces to revealing lace and mesh options, they add to your intimate experience of shopping for lingerie. You can also choose from their two-piece sets, babydolls, nighties, teddies, and merrywidows to feel your best.

8. Clovia

Clovia is a homegrown brand known for its trendy and affordable lingerie. With unbeatable offers and discounts, they offer a wide selection of bras, panties, and nightwear, making it easy for women to find the perfect fit. Apart from this, they have a wide variety of activewear and shapewear that will help accentuate your curves giving you the perfect fit.

9. Enamor

Enamor is another popular brand that combines style and comfort in its lingerie collections. From everyday wear to special occasions, they offer collections like sports bras focusing on fitness, babydolls for delicate and feminine vibes and the hourglass collection featuring shapewear. Ice Spice was seen wearing a nude shapewear that fit her body perfectly helping her wear her outfit with confidence.

10. Triumph

Triumph is a global lingerie brand known for its innovative designs and supportive bras. Their lingerie caters to different body types, ensuring that every woman finds the right fit. And for that reason, they have an online fitting guide and help in-store.

11. Amante

Amante has been in this industry for quite some time now and has always been dedicated to creating intimate wear keeping in mind thoughtful designs. Understanding the needs of a modern Indian woman, they tailor lingerie such that they offer a range of lingerie that is both stylish and comfortable. They also have nightwear, swimwear and activewear and their bras and panties are designed with attention to detail, providing a seamless fit. Whether it’s everyday comfort, a special occasion you’re styling for or an upcoming vacation, it is your one-stop destination.

12. Vero Moda Intimates

Vero Moda, a well-known fashion brand, extends its expertise to intimates. Their lingerie collection features modern designs that appeal to fashion-conscious women. They are known for their fabrics that are soft, breathable and moisture-absorbing to keep you dry, cool and comfortable for long periods of time.

13. Soie

Soie offers a diverse range of affordable lingerie and innerwear for women. Their products are suitable for everyday wear and special occasions. They have innovative options, like multi-way bras, for tops that require added attention, and nursing bras for new mothers.

14. Butt Chique

Butt Chique specializes in shapewear designed to enhance the natural curves of a woman’s body. Their products provide support and confidence, making them a popular choice. They are the only ones with special categories for body tape, passion tape, and nipple pasties – the most in-demand products among women right now. Body tapes make it easy for you to sport most outfits without having to worry about which bra to wear!

Nykaa Fashion hosts a variety of lingerie brands catering to different tastes and preferences. Whether you’re looking for everyday comfort, elegance, or shapewear, these top brands offer a wide selection to meet your needs. It’s essential to explore these brands to find lingerie that not only fits perfectly but also makes you feel confident and beautiful. So, dive into the world of intimate wear and discover the perfect pieces for your wardrobe.