Anna Wintour once said that fashion should reflect the world we live in and we couldn’t agree more. Today, if you were to ask us – name the most idiosyncratic brands on our block that echo the mood of the moment to the T? We would place our bets on these and with good reason! Scroll down to know all the details below, we promise you’ll find something to love…
Bodice
Who: On Ruchika Sachdeva’s return to India (from London), when she struggled to find basic separates to replenish her wardrobe, the idea of Bodice was born.
What: Debuted at the Gen Next segment of Lakme Fashion Week, Sachdeva’s Bodice quickly gained favour with the fashion fraternity. Her design philosophy was simple – meticulously tailored transitional wardrobe staples that employ indigenous textiles of India. Today, with prestigious awards such as The International Woolmark Prize among others under her belt, pleats and panelling stand strong as the two trademarks of her globally acclaimed fashion label. The best part? This cool-cred label is now live on
our website!
We love
BODICE
White Bottom …
₹18,800
BODICE
White Godet Shirt
₹8,500
BODICE
Blue Raw Edge
₹12,600
BODICE…
Black Juu Ni Pant
₹3,500
Taaka
Who: Based out of Bengaluru, Taaka clothing is the creative brainchild of Natasha Tyagi.
What: A slow fashion brand, Taaka, does their bit by combining artisanal craftsmanship, handwoven textiles and painstaking needlework to create roomy silhouettes that allow you to live in them- quite literally! Think A-line dresses, flared trousers and oversized tops – let’s just say, to combat the scorching summer heat, you’ll want to keep these separates handy this summer.
We love
TAAKA
Off White Window …
₹11,875
TAAKA
Off White Boxy
₹7,599
TAAKA
Off White A
₹15,675
TAAKA…
Grey Box Curtain
₹7,125
Torani
Who: A Pearl Academy graduate and winner of many design awards, Karan Torani founded this classic label in 2018.
What: If pure handcrafted luxury is what you’re looking for then trust Torani to serve you just that by means of their regal fusion separates that are inspired by the mythological Indian tales. While craftsmanship is at the core of this label, what sets it apart is its ability to revive nostalgia through hand block printed chintz and intricate embroideries artfully placed on the finest silks and cottons.
We love
TORANI
Chandan Anardana …
₹12,444
TORANI
Bhura Anardana
₹13,440
TORANI
Chandan Anardana
₹13,440
TORANI
Chandan Chevron
₹12,320
Notebook
Who: Inspired by Indian school uniforms, Niharika Gupta started this utility label just a year ago and has already made it to the recommendation lists of Indian fashion publications.
What: Utility clothing’s popularity has just been on the rise and international runways will attest– Notebook lends this niche trend a fresh update with their range of uniform clothing for the multi-tasking women of today. We’re talking well-tailored trousers with gun pockets, clean cut boiler suits and jumpsuits, deconstructed shirts and knife-pleated skirts! In a nutshell, Notebook is just the label you need to make your workwear do all the work!
We love
NOTEBOOK
The Leandra Jumpsuit …
₹7,650
NOTEBOOK
The Nevada Shirt
₹5,850
NOTEBOOK
The Caro Trousers
₹7,650
NOTEBOOK
The Nevada Dress
₹7,650
TrueBrowns
Who: This unique Delhi-based label is helmed by Udita Bansal, a NIFT graduate who started her own label after a five-year stint at Madura Fashion & Lifestyle of Aditya Birla Group.
What: At a time when long-overdue conversations about body-positivity and size inclusivity are finally finding the right voices, TrueBrowns is championing a refreshing change with their impressive range of sizing options spanning XXS to 4XL! While their traditional and contemporary separates like lehengas, kurta sets, co-ords etc will have you spoilt for choice, it’s their ethnic dresses (which easily double up as kurtas) that could be the standout additions to your wardrobe!
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We love
TRUEBROWNS
Red Pink Jacket …
₹4,499
TRUEBROWNS
Peach Floral Print
₹3,999
TRUEBROWNS
Mud Pink Green
₹2,069
TRUEBROWNS
Beige Bronze Border
₹2,499