We’re always on the lookout for labels that push the boundaries with their creativity. Fashion is a way of expression and we love to unearth brands that yield a fresh take on trends. Here are some brand new labels on Nykaa Fashion that are just the hidden treasures your wardrobe needs.

1. Knotty Tales

The label aims to democratize style through accessible pieces inspired by global trends. Perfect for daily wear, the styles from Knotty Tales are ideal for the woman who likes to be up-to-the-minute with ease.

2. Mati

Staying true to its name, this label exudes an organic raw appeal. For those who opt for comfortable silhouettes and swear by sustainable fashion, we recommend Mati to be featured in your upcoming #OOTDs.

3. Akashi

This label breathes life into Indian clothing through its refreshing contemporary aesthetic and vision of sustainability. If you love ruffles, cut-out backs, and interesting layering with a grounded indie vibe, then this will be your instant favourite.

4. Shahin Mannan

With off-beat detailing and precision tailoring, this brand is classy and understated. Quirk and out-of-the-box creativity is a hallmark aesthetic of this label.

5. Olio

The fun, illustrative and expressive designs of this label are born out of distinctive taste and the love for geometry. Olio’s got you covered from work to party and their fun-loving vibe will make you stand apart from the crowd.

If your closet is in need of some out-of-the-box designs then make sure you check out the collection from these designers. Meanwhile, here are some pieces we have a hunch you won’t be able to ignore!

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