Proudly Indian: Top Clothing Brands Your Wardrobe Needs

Indian companies and startups are reaching new heights across the world and clothing brands are no exception. Whether you want Western formal wear, ethnic clothes rooted in culture, or a fusion of styles and silhouettes, you can find an Indian brand offering high-quality options. Shopping from Indian brands also supports the wave of entrepreneurship in the country and taking forward the Make In India initiative. Buying from homegrown brands also allows you to wear clothes that are made of local fabrics and made to suit the weather in your region.

From ethnic to Western wear – and across the many categories of clothes – we have curated the best Indian clothing brands for all your needs. Whether you’re looking for everyday essentials or designer clothing for weddings and festivals, the search ends here. This list will not only help you pick the best quality of clothes in the latest styles but also explore brands that have taken India on a global stage.

1. FabIndia

Celebrating Indian textiles and traditional techniques, FabIndia offers natural and local craft-based clothing in modern and contemporary styles. The brand takes pride in connecting rural producers with modern markets as well as supporting communities of artists, farmers, artisans, and more. The handcrafted clothing is offered in a wide range of styles from ethnic kurtas to Western dresses. Opt for the following top-rated options that can be dressed up or down for any occasion.

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2. Allen Solly

A must-have for work wear, Allen Solly offers formal clothing in fun colours that can help you take any outfit from day to night. The brand was launched in India in 1993 and has been making statement clothing for men, women, and kids ever since. While the brand is trusted for work wear such as this pink formal top, they have also introduced casual options like jackets, suits, and dresses to become a one-stop shop for all your needs.

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3. Biba

Biba ethnic wear has been spotted (on and off screen) on celebrities such as Kareena Kapoor, Priyanka Chopra, Preity Zinta, Esha Deol, and Gauhaar Khan. You can pick from a wide range of options for daily wear, and special occasions, as well as minimal kurtas that are work-appropriate. Opt for this stylish suit set that will help you stand out. You can also pick this straight kurta that you can style with jeans for indo-western looks or with leggings for a traditional option. Both products have been highly reviewed by consumers for their high quality, great design, and value for money.

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4. AND

Aiming to bridge the gap between modern Indian women and contemporary silhouettes, AND was founded in 1995 and has since evolved to develop environment-friendly practices. The brand focuses on offering Western wear for millennial and urban Indian women. AND also offers trendy colours in classic silhouettes, such as this solid blazer that is also available in a vibrant blue. The magenta casual dress is yet another fun take on basics and customers love it for the great fit and quality.

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5. Gayraa

A budding ethnic wear brand, Gayraa is all about conscious fashion and producing styles that combine comfort and traditional elegance. Sold exclusively on Nykaa Fashion, consumers have said they “love everything” about this red embroidered Angrakha set. The reviews also say it is appropriate for summer with its lightweight fabric. The brand also offers modern silhouettes with traditional prints such as dresses, co-ord sets, and this grey floral jumpsuit that is also highly rated.

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6. Raymond

From its humble beginnings in 1925 in a village in Maharashtra to becoming the most trusted brand for fabrics across the world, Raymond’s focus on quality continues to make it a top choice among consumers. It is a must-have for sophisticated work wear – especially men’s shirts and suits – as well as trendy designs in the latest styles such as this sweater.

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7. W for Woman

Endorsed by Anushka Sharma, W for Woman offers contemporary styles for women who love designs rooted in Indian culture but need functional and easy-to-wear outfits for their fast-paced lifestyles. This maroon jumpsuit is the perfect blend of traditional prints with modern silhouettes and consumers have raved about its comfortable fit. While this green kurta features the ethnic Ajrakh print, the trendy satin fabric, straight pants, and keyhole neckline give the kurta a modern look.

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8. Masaba

Indian actor and fashion designer Masaba Gupta’s namesake brand is well-known for its quirky designs and vibrant colour schemes. The fierce and bold designs perfectly marry Indian and modern styles and are ideal for weddings and cocktail parties. Along with its celebrity founder, the luxury brand has been spotted on actors like Sobhita Dhulipala, Sonali Bendre, Madhuri Dixit, and Tara Sutaria.

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9. KAZO

KAZO opened its first showroom in 2007 and has since offered premium western wear offline and online. The brand aims to exude glamour and elegance through its trendy clothing collections as well as minimal and sophisticated styles. KAZO also has a collaborative collection with actor Jhanvi Kapoor, which includes this sequin halter-neck maxi dress. This green wrap detail pullover is a perfect example of how the brand offers the latest styles that can be dressed up or down.

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10. MIXT By Nykaa Fashion

MIXT By Nykaa Fashion is a Gen-Z-approved brand that should become your go-to for night outs, parties, and casual wear. The brand offers fluid and bold clothing that encourages individuality and self-expression. From basics such as trendy denim to statement mini dresses, people who buy MIXT clothing rave about its fit and quality.

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11. Ritu Kumar

The ethnic wear collection by Ritu Kumar proves that clothing inspired by traditional Indian designs is appropriate for every occasion. Whether it’s this stunning yellow printed anarkali or the minimal black kurti, you can take your pick from their wide range of bespoke designs. While the designer has been conferred with India’s highest civilian award, the brand has been trusted since 1969 and spotted on almost all top celebrities.

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12. FabAlley

FabAlley started out as a curated accessory store for millennial women in 2012 and expanded into apparel shortly after, offering an extensive collection of affordable Western wear. The wide range of its products includes jackets, coats, dresses, crop tops, sweatshirts, jumpsuits, and more. The brand also attempts to be inclusive by offering plus-size options with its Curve collection. Check out these highly rated products that consumers love for the high quality and value for money.

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We hope some of these Indian brands make their way to your wardrobes in 2024! These stylish and chic fits will help you stand out while supporting homegrown legacy brands as well as budding companies that are taking the nation to a global stage.