In recent years, the fashion industry has undergone a significant transformation in terms of sustainability, size inclusivity, and even quality. And today, celebrating diversity is at the forefront. The idea that just one body type is the most pleasing one is shunned. And with that, brands are now coming up with XXS to 6XL sizings. A few brands are leading the charge such as Samshek, Mati, Muscle Torque, Divena, Fabnest, and Navyas Fashion. These brands have a mission to celebrate beauty in all its forms, offering clothes that are as diverse as the people who wear them!
Samshek: Personalized Fashion for Every Body
All of us want clothing that empowers individuals enabling them to express their unique style and Samshek is giving us just that. What sets this brand apart is its commitment to customisation. They solve a big pain point by using AI to offer a better fit. Their clothing is tailored to fit your body perfectly, regardless of your size. Whether you are petite or curvy, Samshek has got you covered. They offer shirts, including satin ones, and dresses in a variety of designs for various occasions. These pieces can work well for office wear as well as evening events. You can style a satin shirt with high-waisted trousers for a chic work outfit.
Pro tip: When shopping at Samshek, embrace your individuality. Experiment with bold prints, vibrant colours, and unique silhouettes. Don’t be afraid to mix and match because all of it will be customised to your size, making sure it flatters your body.
Mati: Sustainable Fashion for All
For today’s shoppers, it’s important to be environmentally conscious as well as inclusive – Mati offers just that. The word ‘Mati’ means soil in Sanskrit, and soil is something that can be moulded into various shapes. Mati captures this philosophy in its clothes as well. Their clothing is designed to suit all body types and is also made from eco-friendly materials. The collection is based on the idea that fashion can be both responsible and inclusive. Their focus is on simplistic designs that are flowy, comfortable, and flattering – all at the same time.
Pro Tip: Mati’s earthy tones and minimalist designs are perfect for creating a timeless, sustainable wardrobe. Pair these pieces with neutral accessories like gold hoops or tassel earrings for a chic, eco-conscious look.
Muscle Torque: Activewear for Every Athlete
Inclusivity isn’t limited to everyday fashion; it extends to the world of activewear as well. Muscle Torque is a brand that understands the importance of performance gear for athletes of all body types and shapes. They believe in good quality products while also keeping up with daily trends, offering pieces that are functional and stylish. Their leggings fit like second skin, and the brand encourages shoppers to think from a health perspective, not size. Activewear by Muscle Torque is designed to provide comfort, support, and style for everyone from yoga enthusiasts to weightlifters.
Pro Tip: Mix and match leggings, sports bras, and tanks for a sporty and versatile look. You can wear an oversized T-shirt with leggings, a crossbody bag, and chunky sneakers to complete the look.
Divena: Effortless Elegance for All Occasions
Divena is the brand to turn to if you are looking for daily wear ethnic clothing such as kurta sets, tops and tunics, kaftan sets, dresses, and suit sets. Their clothing transcends seasons, occasions, and sizes. From classic dresses to versatile separates, they ensure that every woman feels confident and beautiful, no matter where she’s headed. It is a problem for some to find their choice of clothing in their size, Divena’s clothing ranges from XXS to 7XL, providing lots of options for everyone.
Pro Tip: Their pieces are perfect for building a capsule wardrobe. Invest in a few key pieces like a simple salwar suit and a kurta set that you can dress up (oxidised jewellery) or down (a simple handbag) as per the occasion.
Fabnest: Boho-Chic for Every Mood
Fabnest aims to bridge the gap between good quality clothing and affordable prices for women of all shapes and sizes. If your style leans towards bohemian, Fabnest should be your go-to brand. Their collections feature relaxed silhouettes, eclectic prints, and a free-spirited vibe. Fabnest makes boho-chic accessible to everyone.
Pro Tip: Mix Fabnest’s flowy dresses and maxi skirts with statement accessories like oversized hats and chunky jewellery for that quintessential boho look. You can opt for accessories with tassels and shells, especially for vacation wear!
Navyas Fashion: Ethnic Elegance for Every Heritage
Celebrating the rich tapestry of Indian culture, Navyas Fashion offers a wide range of ethnic wear available in multiple sizes. Their collections feature traditional craftsmanship and modern design, making it easy for everyone to embrace their heritage in style. Their main motive was to ensure the sustenance of art in India by making products at reasonable prices.
Pro Tip: Experiment with different draping styles for sarees and choose vibrant colours. Let the artisan’s craftsmanship shine by pairing these outfits with traditional jhumkas and juttis.
In a world that celebrates diversity, these size-inclusive brands at Nykaa Fashion make sure no ‘body’ has limited options while shopping. They not only offer a wide range of clothing but also provide styling options, empowering shoppers to express their unique style. Whether you’re looking for personalised fashion from Samshek, sustainable choices from Mati, activewear from Muscle Torque, casuals from Divena, boho-chic from Fabnest, or ethnic wear from Navyas Fashion – Nykaa Fashion has you covered. So, the next time you are shopping, remember to check out size-inclusive brands and embrace the diversity that makes each of us beautiful.