What do we love more than acquiring trends from tried-and-test sources? Finding a lesser-known label to add to our closet, the kind that rules out any risk of accidentally twinning with a stranger. And if you’re anything like us, you’ll want to check out the three new names to land on Nykaa Fashion before your friends find out about them. Scroll down to learn all about the labels we know you’ll love.

Mishé
Brainchild of mother-daughter duo Bhumika and Minakshi Ahluwalia, Mishé is for the sartorially brave at heart. Their first collection Intoku (Japanese for doing a good deed secretly) sees dramatic separates that are crafted using fabrics that may not strike you as sustainable at first sight.