There’s A New Festive Label On The Block, Gajra Gang

Just like there’s no one-size-fits-all jeans, one diet that suits all or one beauty routine that we all
follow, there is no label to define the woman of this generation. She is neither traditional nor modern, passive nor rebellious, old school nor progressive—neither here nor there. She has the choice to be all of the above, she has the choice to be none of the above. It is this spectrum of personalities that inspired Gajra Gang, a new occasion wear label and social media community, from the House of Nykaa.

The festive assortment of ready-to-wear pieces and accessories represents her attitude—a little bit bold, flirty and feminine, yet always free-spirited. Even with the collection, the choice of yours to create the look that reflects your mood. You’ll see organza sarees with hand-embroidered edges paired with contemporary cut sequinned blouses; lehenga skirts offered with illusion off-shoulder blouses; and asymmetrical tunics and long-length dresses that feature monotone Chikankari and Mukaish work. The curation includes plenty of layerable bottoms, overlays and accessories that leave room for experimentation. With interchangeable separates there’s no limit to expressing yourself.

To complete the ensemble, the range extends to vintage-inspired handmade pearl bags and ethnic belts embroidered with beads, stones and sequins for the millennial dresser. Details like unconventional cuts and drapes, gold specks woven into fabrics that won’t weigh you down, watercolour florals and romantic chintz prints give each piece a modern appeal. A balanced focus on craftsmanship, tradition and wearability makes the launch collection easy to style, fresh and yet trend-proof that can work even in the years to come.

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